A target audience is the specific group of consumers most likely to be interested in a product, service, or message. Identifying this group is a foundational step in marketing, allowing businesses to tailor their campaigns, develop better products, and maximize their return on investment (ROI) by focusing resources on people ready to buy.
Understanding a target audience requires digging into specific categories of data: www.adobe.com How to Identify Your Target Audience in 5 steps – Adobe
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