A meta description is a short snippet of text built into a webpage’s HTML code that summarizes the page’s content for search engines and users. It serves as a digital “movie trailer” or elevator pitch for your site, appearing directly beneath the blue clickable title on a Search Engine Results Page (SERP). Technical Overview
In the backend of your site, the meta description lives within the section of your HTML and looks like this:
Use code with caution.
If you use content management systems like WordPress, Shopify, or Squarespace, you do not need to code this manually; you can input it directly into dedicated SEO fields. Why They Matter How to create a good meta description – Yoast
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